People often say marketers are the guys that help advertise the products and marketing works the same way everywhere. Well, it is not...

Dr. BJ Fogg’s behaviour model shows that for any behaviour to occur three specific elements must converge at the same time. What exactly...

A YAK shaving expedition a loop that one gets tangled in when venturing to get some work done. So what exactly is a YAK shaving...

What if we told you what others have achieved over a long period of time, you can achieve the same in less than half of the time? If you...

Charles Krulak is a retired general in the US marine corps and talks about how leaders should support their employees Who is Krulak - you...

Lean more about Cognitive biases and how that influences Customer purchase decisions What are Cognitive biases and how can you use them...