Charles Krulak is a retired general in the US marine corps and talks about how leaders should support their employees
Who is Krulak - you would ask and why should you know about him?
Well, Charles Krulak is a retired General in the United States Marine Corps. He published an article in a marine magazine titled The Strategic Corporal: Leadership in the Three-Block War based on his learnings from various deployments, talking about how leaders should support their employees. If you are getting into a leadership role or aspire to get into one, you should read on.
"Krulak's law states that the future of an organization is in the hands of the privates in the field, not the generals back home"
Translating this into a brand's perspective, bestselling author and speaker Seth Godin writes:
"The experience people have with your brand is in the hands of the person you pay the least"
Which is quite true if you really think about it. We at Brand360 house a diverse team of professionals and what we have learned is that micromanaging people does not go a long way. The minute we empower our front liners in any business, they will grab the opportunity to succeed resulting in the brand's growth. When people feel ownership of the brand, they work with their heart and soul towards that brand and that is exactly what brings humanity in the interactions that brands have with their customers.
The focus should not be to just "grow" but “grow collectively” Something to think about.