Impactful identity with a revamped website design
Client: Innovative Solutions
Services: Website Structure & Design, Marketing Collateral Design
Leading edge & secure solutions
Innovative Solutions is an enterprise IT Solutions company. Innovative Solutions provides strategic consulting, technology services and managed services for commercial, not for profit and government organizations. Innovative Solutions mobilizes the right people, skills, and technologies to help clients improve performance and save costs. As a Service-Disabled Veteran Owned Small Business certified by the Department of Veteran Affairs and the state of New York, Innovative Solutions is committed to excellence and bringing innovative and efficient technology solutions for their clients.
Innovative Solutions offers a bouquet of services ranging from data & analytics solutions to cyber security and cloud solutions. Innovative Solutions houses a diverse team of over 90 consultants with more than 1000 certifications to deliver the right solution mix for client partners. Having active partnerships with all the leading platforms and software providers in the US market, Innovative Solutions is able to cover a large portion of the data solutions space. Innovative Solutions is very active in the government space and has helped clients such as US Homeland Security, US Navy, City of NY, Lincoln University and many others with data & analytics solutions.
Innovative Solutions had an old website with very little content. The website lacked the quirks and feel of the present times. Despite having served very respected entities in the US government space, the website was neither structured to communicate the capabilties of the business nor showcase the services in a way to attract new business or create any kind of impact. Brand360 took up the challenge and used a rich visual representation of pictures combined with carefully curated menu structure and content to showcase the capabiities of the business
Revamping the Website
Brand360 started the project by first defining the business offerings of Innovative Solutions and structuring them into an offering structure for better navigation and accessibility. Brand360 created a total of 12 product and services pages for Innovative Solutions. The pages were carefully designed to include content that communicated the offerings and showcased its capabilities. Call-to-action's were placed at strategic locations to generate leads. Social proof in the form of testimonials and case studies was also made a part of the service offerings and other pages. The landing page was structured to showcase the client partners and to give a brief overview of the services. Brand360 also created a partners page to highlight the flexibility in terms of solutions that Innovative Solutions can handle. The company page was structured to give a brief introduction of the company and showcase the journey over the years in a timeline fashion. In order to facilitate better prospecting, Brand360 also designed the Capabilities Statement and sales marketing collateral with a fresh new look. The end result was a completely new website with a well-defined modern structure.
40% increase in leads
Website bounce rate reduced by 60%
Acquired two large scale government projects